What’s Happening at Ames

Learn about the latest product launches, community service projects, and corporate news from AMES.

AMES Wins International Design Excellence Award for Brand Revitalization

AMES®, a leading U.S. manufacturer of lawn and garden products, received a Bronze Industrial Designers Society of America (IDSA) 2014 International Design Excellence Award (IDEA®) in the Design Strategy category for its visual brand language revitalization. The IDEA Awards recognize international design excellence in products, interaction design, service design, strategy, research, concepts and student designs in categories ranging from automobiles and commercial products to medical equipment and home furnishings.

The AMES Companies and Enlisted, a design collective based in Oakland, Calif., collaborated on the AMES brand redesign. Completed in 2013, the redesign was a true ground-up undertaking from graphic design…

AMES® Reinvigorates Brand With New Logo, Colors and More

AMES®, a leading manufacturer of lawn and garden products, is proud to announce the revitalization of its visual image. Powerful, unifying and unmistakably recognizable, the new AMES brand logo and colors reflect this iconic American brand.

Customers will immediately notice some significant changes, including:

A new brand logo that reflects the time tested and enduring values of the AMES brand. A visual brand language, including new colors on the tools and easily recognized point of purchase materials “Est. 1774” is embossed into all shovel heads, along with the AMES logo, as a reminder of the brand’s longstanding and distinctly American…

AMES® Expands Line of Popular Ergo Gel Grip Garden Hand Tools

CAMP HILL, PA. (May 2014) – AMES®, a leading manufacturer of non-powered lawn and garden products, announces three new additions to its line of Ergo Gel Grip hand tools, including a Multi-Tool Hoe/Cultivator, a Multi-Tool Weeder/Transplanter and Hand Rake. The full line of Ergo Gel Grip tools offers year-round garden solutions from spring cultivating and summer planting, to fall harvesting and winter pruning.

As with all of the hand tools in the AMES Ergo Gel Grip tool line, each features an ergonomic handle design with a soft gel-grip insert that cushions the hand and provides maximum comfort.

According to a…