What’s Happening at Ames

Learn about the latest product launches, community service projects, and corporate news from AMES.

Create a Garden Roadmap to Achieve Your Goals

Whether you’re a first time gardener or a regular, achieving your seasonal gardening goals can be a challenge. Doing what you can to think ahead and prepare for the growing season will serve you well in the end. We have a few suggestions that you’ll want to think about as you start this season.

Summer Vision

What will make you feel proud of yourself at the end of this season? Maybe it’s creating a new flower bed or starting a vegetable garden. Perhaps it’s concentrating on revamping your front yard this summer and saving your backyard for next summer.…

AMES Wins International Design Excellence Award for Brand Revitalization

AMES®, a leading U.S. manufacturer of lawn and garden products, received a Bronze Industrial Designers Society of America (IDSA) 2014 International Design Excellence Award (IDEA®) in the Design Strategy category for its visual brand language revitalization. The IDEA Awards recognize international design excellence in products, interaction design, service design, strategy, research, concepts and student designs in categories ranging from automobiles and commercial products to medical equipment and home furnishings.

The AMES Companies and Enlisted, a design collective based in Oakland, Calif., collaborated on the AMES brand redesign. Completed in 2013, the redesign was a true ground-up undertaking from graphic design…

AMES® Reinvigorates Brand With New Logo, Colors and More

AMES®, a leading manufacturer of lawn and garden products, is proud to announce the revitalization of its visual image. Powerful, unifying and unmistakably recognizable, the new AMES brand logo and colors reflect this iconic American brand.

Customers will immediately notice some significant changes, including:

A new brand logo that reflects the time tested and enduring values of the AMES brand. A visual brand language, including new colors on the tools and easily recognized point of purchase materials “Est. 1774” is embossed into all shovel heads, along with the AMES logo, as a reminder of the brand’s longstanding and distinctly American…